Mark Sherwood
STRATEGIC MARKETING, BRANDING & COMMUNICATIONS PROFESSIONAL
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My interest in marketing and communications began at a very young age. From the dinner table to the classroom and throughout my career, I have always been inquisitive when it came to understanding my audience, connecting values, planning my approach, delivering an effective message, and engaging. I am also calm and cool-headed while managing crises.
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- An innate drive to build a brand, promote, and engage - ​
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For over 20+ years, I have worked directly with organizations as a strategic marketing, communications and branding professional serving public and private sectors in the commercial, industrial and government marketplace throughout North America, South America, and the Middle East/North Africa.
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Phone: 904.874.1198 | Email: mbsjax@yahoo.com
Address: 2425 Elderberry Ct. | Cincinnati, OH 45239​
PODCASTS
EXPERIENCE
2022-2024
Chief Marketing & Communications Officer
CINCINNATI PUBLIC SCHOOLS
Cincinnati, Ohio
Directing all marketing and communication initiatives, staffing, budget, events, launched 67+ websites, social media; member of Superintendent's Executive Leadership team overseeing 65 schools, serving 36,000+ students/2nd largest school district in Ohio.
2017-2022
Deputy Executive Director of Marketing
DETROIT PUBLIC SCHOOLS COMMUNITY DISTRICT
Detroit, Michigan
Successfully developed/launched new brand for school district - 110 schools serving 52,000 students; planned/executed strategy for advertising, communication initiatives, e-newsletters, web and social media, broadcast programming, board and community meetings; near $1MM budget, realized triple digit % social media increases/growth
2013-2017
Assistant Superintendent
Communications & Marketing
DUVAL COUNTY PUBLIC SCHOOLS
Jacksonville, Florida
Directed all communications and marketing initiatives, staffing, $2MM budget, events (increased attendance 88%), launched 165+ websites, increased social media by 60% followers/impressions/engagement; member of Superintendent's cabinet overseeing 195 schools, serving 125,000+ students/6th largest school district FLA/20th largest school district in the U.S.
2010-2013
Executive Vice President
PRAETORIAN SECURE
Davison Michigan (Remote - Jacksonville, Florida)
Developed start-up company - generated $4 million within two years; directed strategic marketing, business development, research, analytics, brand management, digital marketing strategies, collateral, public relations, social media, advertising, direct marketing, presentations, trade shows; contact/account relationships, contract negotiation, channel partnering, value added reselling of hardware/software services, licensing and products.
1998 - 2010
Director of Marketing
STELLAR
Jacksonville, Florida
Developed and managed annual marketing strategies, staff, $1MM budget, research and analytics, corporate branding, trademark process, digital media, web development, SEO, proposals, presentations, collateral, public relations, advertising, direct marketing, trade shows; revenues rose $125 million to $550 million while supporting integrated marketing and competitive analysis to define sales objectives and business opportunities for retail, CPG, F&B, and distribution industries.
1995 - 1998
Product Manager
Ingram Products
Jacksonville, Florida
Developed business opportunities, annual marketing strategy for new/existing product lines (wastewater alarm industry); developed 3 new products and managed UL testing of alarm components; developed technical specifications, fact sheets, brochures, and direct mail pieces.
EDUCATION & CERTIFICATIONS
BACHELOR OF APPLIED ARTS
Supervision & Management
CENTRAL MICHIGAN UNIVERSITY
​Mount Pleasant, Michigan
LEED Accredited Professional - BD+C
Leadership in Energy and Environmental Design
UNITED STATES GREEN BUILDING COUNCIL
Washington, D.C.
CLIENTS
Throughout my career, I have had the privilege of serving outstanding organizations and companies providing marketing professional services, branding, proposals, presentations, event coordination, press conferences, sponsorship events and asset development. Here are a few examples.
SKILLS
Marketing Project Management
Marketing Automation
Website/CMS Management
Content Development,
Crisis Communications
Microsoft Office 365, Google Suite/Analytics, Adobe Creative Suite
Strategy, Research and Analytics
Advertising/Media Buying
ERP/CRM/Analytics
Community Engagement &
Event Management
Social Media – planning, scheduling, monitoring, ad buys
